Baywatch does Westwood

Until very recently, Marc jacobs was the designer using unnordinary muses in his advertisements. Still, in England, a designer known for her anti-establishment is ready to collect the award for "most suprising muse ever" as we will soon be able to admire Pamela Anderson for Vivienne Westwood for the Spring/Summer 09 designer's campaign.

But what on earth is the blonde playmate from Baywatch doing in fashion's elilitst world? Beyond her reality-TV show (close to media-suicide) and her love escapades, the ex-star doesn't really make anyone fantasize about her anymore. Even if her curvaceous body still makes Hugh Hefner's magazine pages, she's at the opposite of aesthitic beauties of the moment. As sexy as she is - botoxed face, false blonde hair, and a D-cup cleavage - she's at the extreme opposite of what designers look for in order to represent their brands. They often chose "bankable" models or charismatic actresses, federatively beautiful.

Under cover of playing the provocative card by chosing Pamela Anderson, Punk's Queen, is putting her brand in the spotlight as it is true than nothing is better for a design House than being in the middle of a controversy and debate, a marketing strategy, Mrs Westwood has used ever since she started in fashion. And she gladly reveals the secret of her longevity: "My secret? Carry on suprising".

Without Marc Jacobs successful example of Victoria Beckham in his advertisements, we could have strongly doubted the relevance of the Anderson/Westwood duet, but the photo of Miss Anderson sporting Westwood purple silk published in the Sunday Times Style on Sunday are proving what a good idea the alliance proves to be and what a Rock Chick the blonde bombshell really is!