Missoni's statement of belief

After traders losing their jobs to our very harmful and vicious financial system, it seems like fashion is the next field on the list of people being touched by the crisis, and therefore wanting the system to change. Angela Missoni, who runs the italian fashion empire in her name has declared today that she wishes to plan her job as more sane and approachable... Are cuttings in budgets forcing the world of fashion to evolve in a different way than before or is it simply that we have reached the end of a dream where all kinds of excesses have destroyed the main raw material of fashion, dressing people?! Whatever it is, more and more actors or fashion are changing their minds and initial traditions they once had.
Angela Missoni has therefore admitted to being fed up of all the catwalk shows that are becoming more and more OTT, where emphasis is put on stagging direction, attention on the front row and where clothes are finally put in the background of the scene. She admits to regretting the time when her parents showed their clothes in the family factory, inviting only people that were concerned by such shows: the press and buyers. Consequently, the woman who took restarted the business in 1997 is now looking for a viable alternative to catwalk shows, which she finds cold, distant and don't enable anyone to appreciate the quality of the collections.
She also feels that supermodels such as Gisele Bundchen and Naomi Campbell on the catwalks is only a supplementary snobbery of the fashion sphere. These are only chosen not for their capacities as muses but more for their bankability as models. It then becomes a kind of game of power between fashion houses, between those who will be able to pay and those who won't...
Angela Missoni therefore choses girls that correspond to her clothes rather than unroll the red carpet in front of a model that will bring nothing to the clothes she designed. She has also talked about her will to touch the younger generation that in her opinion, has our future's power. The boom of street-style and of Twitter now make any kind of fashionista a quality target. To be continued....

The interview Angela Missoni gave the Telegraph:
http://www.telegraph.co.uk/Why-I-want-to-kill-off-the-catwalk