mercredi 18 mars 2009

Renaissance of the 2.55

Let's make this a special Chanel week, especially after seeing those amazing Chanel bags on the catwalk!
Karl Lagerfeld had already shown us how keen he is on making a diversion of unusual bags and objects. After the gun-heeled stilettos, the bags with an electronic bracelet or even the Chanel guitare case, the fashion designer has now made a new (and surprising) version of the classic and mythical 2.55 ...
In Lagerfeld's mind, the Chanel woman seems to be a working one, often in a hurry and in a quest for time. A Blackberry in hand and stilettos on her feet don't really help and designers should be able to design more practical and up-to-date accessories and more than anything: practical! After seeing the bags on the Chanel runway for the Autumn/Winter 09/10' season, it seems like Cambon street's maestro has heard the needs women as the new bag can very easily contain all her necessary essential in order to be a day-to-day stylish 21st century woman!
Lagerfeld's goal was to enable her to find her lipstick in less than 10 seconds and without having to empty her whold bag in order to find it. To design this bag, he specified all the essential accessories women put in a handbag: ipod, make-up, perfume, sunglasses and consequently fit them between two plexiglas panes.
A handbag's practicality is undeniable but the aesthetic side has to be treated with serious attention. Indeed, even if a bag's main goal is packaging, it plays an essential part in the allure of the woman who carries it. Therefore, it seems only natural that the 2.55 be part of this neo-briefcase as a relic accessory...
Still, the concept can only be on the catwalk, this "imaginery" bag will most probably never be commercialised as the bag - look closely and you will see the earphones are sellotaped to the bag- is only a prototype. But whatever, it shouldn't be a problem as rumour has it that the "it-bag era" is over as they are progressively disappearing from the catwalk.
Still, for all Chanel-lovers who want to renew their 2.55, you can still opt for the new version from the same catwalk (commercialised this time!): a mini satchel for exemplary student. Any enthusiasts?

1 commentaire:

  1. Hi Leah

    I love your idea here: it's a great focus. Bearing in mind our conversation this morning, what do you think about the production of 'show' pieces like this - conceptual designer-wear that is never destined to hit the shops. What do you think Karl Lagerfeld is thinking about? Is it art or commerce?

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