Ditto knows good Fashion

Living with 2 girls studying Fashion Management and Marketing, I have to keep up-to-date with the fashion business to understand what they sometimes talk about. What I remember clearly, is them having to propose a strategy for Evans, the "plus size clothing" shop as their marketing strategy is considered as very weak and unsuccessful. Well, it was the case last winter but it seems they've found a way to win back the hearts of curvy women: Beth Ditto, the controversial singer of American band The Gossip.
After a few years of not-so-much-media-coverage, Miss Ditto is back in the limelight. After having refused Topshop's offer to design clothes for them (the reason: Topshop doesn't design clothes in her size), she has agreed to be Evans's stylist for their upcoming Summer 09' collection.
Beth Ditto was seen on the cover of LOVE , but also it seems, on each and every front row (of the Very Important Designers) of the latest French Fashion Week's catwalks and as Fendi's private club Dendi O's guest star. Beth Ditto: 2009's It-Girl.
The deliciously disturbing young woman has managed to seduce the Fashion World by revealing herself lately as ultra-feminine although being far from being a size 0. After Lily Allen or Amy Winehouse, the singer is offering the ultra elitist fashion sphere the possibility to change her beauty criterias. Even if she won't make adolescents (girls and boys) fantasise, Karl Lagerfeld's will to have her at the Fendi party emphasizes the ultra-charismatic and oh-so confortable in her own skin Ditto ventures in the fashion jungle without being scared of the opinions of conformist others.
Being fashion's favourite (at the moment)hasn't made her forget her cheekiness and feminist convictions, therefore designing for Topshop is a no-no but for Evans, with clothes up to size 60 she joifully accepted. From July onwards, her 80s inspired clothes, maxi rock and roll t-shirts, draped dresses, oversized jumpers and retro accessories will appear in Evans's very conventional windows and racks. Still, let's not kid ourselves, Miss Dito is no designer, and was helped by Evans's stylist, Lisa Marie Peacock. Less glamour than designing for Topshop, but so much more symbolic, the Evans-Beth Ditto double act proves that even though she's in the heart of the show business, she won't disown herself for such. Which is good news for those who have even seen Lily Allen lose her curviness but still love theirs!